PRIVACY POLICY & DATA PROTECTION

1. INTRODUCTION

Welcome to ProEdge-Sports.

We are dedicated to helping athletes "train smarter" and gain the competitive edge. However, we recognize that modern sports coaching relies heavily on data—from video analysis of batting techniques to tracking training loads.

We are committed to the highest standards of data privacy and security. This Privacy Policy details exactly how we collect, use, store, and protect your personal information when you visit our website (www.proedge-sports.com) or train within our exclusive online athlete management platform, The ProEdge Academy.

This policy is drafted in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. WHO WE ARE (THE DATA CONTROLLER)

ProEdge-Sports is the Data Controller and is solely responsible for your personal data (collectively referred to as "ProEdge," "we," "us," or "our" in this policy).

We are responsible for the digital infrastructure we operate, the coaching services we provide, and the community environments we manage.

Contact Details:

• Full Legal Entity: ProEdge-Sports (Trading Name)

• Email Address: [email protected]

• Location: United Kingdom

3. THE DATA WE COLLECT ABOUT YOU

Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect several distinct categories of data to deliver our coaching services:

3.1 Core Identity & Contact Data

• Identity Data: First name, last name, username, title, date of birth, and gender.

• Contact Data: Billing address, delivery address, email address, and telephone numbers.

• Verification Data: For safeguarding purposes, we may request verification of age for users joining The ProEdge Academy.

3.2 Technical & Usage Data

• Technical Data: Internet Protocol (IP) address, your login data, browser type and version, time zone setting, browser plug-in types, operating system, and the device you use to access our platform.

• Profile Data: Your username, password, purchases/orders made by you, your interests, preferences, feedback, and survey responses.

• Usage Data: Information about how you use our website, including course progress (e.g., "Cricket Card" completion), quiz results, and login frequency.

3.3 User-Generated Content (Video & Media)

A core feature of The ProEdge Academy is video analysis. We collect:

• Video Uploads: Footage of sports techniques (e.g., batting, bowling, fielding) uploaded by you for analysis or community sharing.

• Community Interactions: Comments, forum posts, and messages exchanged within the platform.

3.4 Special Category Data (Health & Performance)

Given the nature of sports coaching, we process data that is classified as "Special Category" under Article 9 of the UK GDPR. This includes:

• Physical Health Data: Information regarding injuries, physical limitations, or medical conditions that may affect training safety.

• Biometric/Performance Data: Height, weight, fitness test results, and training load data.

Legal Basis: We process this sensitive data strictly based on your Explicit Consent. You provide this consent when you voluntarily upload this data to your athlete profile or share it with a coach. You may withdraw this consent at any time, though it may prevent us from providing personalized coaching.

4. HOW WE COLLECT YOUR DATA

We use different methods to collect data from and about you:

1. Direct Interactions: You give us your data by filling in forms, creating an account, or corresponding with us. This includes data you provide when you:

   • Register for The ProEdge Academy.

   • Purchase a "Cricket Card" or coaching plan.

   • Upload video content for review.

   • Request marketing to be sent to you.

2. Automated Technologies: As you interact with our platform, we automatically collect Technical Data about your equipment and browsing actions via cookies and server logs to ensure the platform functions securely.

3. Third-Party Sources: We may receive Technical Data from analytics providers (such as Google) and Transaction Data from payment providers (such as Stripe) to confirm purchases.

5. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. We strictly categorize our processing under the following lawful bases:

5.1 Performance of Contract

• To register you as a new customer/member.

• To provide access to The ProEdge Academy digital environment.

• To deliver the coaching services, video analysis, and educational content you have purchased.

• To process and deliver your orders (including managing payments).

5.2 Legitimate Interests

• To manage our relationship with you (notifying you of changes to terms or privacy policy).

• To administer and protect our business and this website (including troubleshooting, data analysis, system maintenance, support, and hosting of data).

• To use data analytics to improve our website, products/services, marketing, and customer experiences.

5.3 Legal Obligation

• To comply with tax laws (HMRC) and financial regulations.

• To comply with safeguarding laws regarding minors.

6. VIDEO ANALYSIS & COMMUNITY PRIVACY

The ProEdge Academy is a collaborative learning environment. Please be aware of the following privacy implications regarding video uploads:

• Public vs. Private: If you post video content to a public area of The ProEdge Academy (e.g., a "Batting Masterclass" group), this content is visible to other members.

• License to Use: By uploading video content, you grant ProEdge-Sports a license to host, display, and analyze that content within the platform for the purpose of providing coaching feedback.

• Content Caution: We advise users not to capture sensitive background information (e.g., house numbers, car number plates, or non-consenting individuals) in their training videos.

• Right to Remove: ProEdge-Sports reserves the right to remove any User-Generated Content that violates our standards or privacy requirements without prior notice.

7. CHILDREN’S PRIVACY & PARENTAL RESPONSIBILITY

Protecting the safety and privacy of young athletes is our highest priority. We have strict protocols for users under the age of 18.

7.1 Users Under 13

• We do not knowingly collect personal data from children under 13 without verifiable Parental Consent.

• If you are under 13, you must not register an account yourself. Your parent or legal guardian must register the account on your behalf using their details.

7.2 Users Aged 13–17

• We permit users aged 13–17 to access The ProEdge Academy, provided they have parental permission.

• Parental Supervision: We strongly encourage parents/guardians to actively monitor their child’s use of the platform, particularly regarding the upload of videos and interaction in community forums.

• Safeguarding: ProEdge-Sports maintains a zero-tolerance policy for bullying, harassment, or inappropriate conduct. We reserve the right to terminate accounts to protect the welfare of our younger members.

8. DISCLOSURES OF YOUR PERSONAL DATA

We do not sell your data. However, to operate a high-performance digital platform, we share data with specific categories of third-party service providers who support our operations.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes; they are only permitted to process your personal data for specified purposes and in accordance with our instructions.

Categories of Recipients:

• Cloud Infrastructure Providers: Enterprise-grade hosting services that store the data and host the platform software.

• Payment Processors: Services such as Stripe or PayPal (used to process payments securely; we do not store your full card details).

• Communication Providers: Email and SMS delivery services used to send login notifications and coaching updates.

• Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

• Regulators: HM Revenue & Customs, regulators, and other authorities based in the UK who require reporting of processing activities in certain circumstances.

9. INTERNATIONAL TRANSFERS

ProEdge-Sports is based in the UK. However, our digital infrastructure utilizes global cloud technology. This means your data may be stored on secure servers located outside the United Kingdom (specifically in the United States).

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• UK-US Data Bridge: We utilize providers who participate in the UK Extension to the EU-US Data Privacy Framework.

• Standard Contractual Clauses (SCCs): We use specific contracts approved by the UK Information Commissioner's Office (ICO) which give personal data the same protection it has in the UK.

10. DATA SECURITY

We have implemented "Swiss-Fortress" level security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

• Encryption: All data is encrypted in transit (using SSL/TLS technology) and at rest within our databases.

• Access Control: Access to your personal data is strictly limited to employees, coaches, and contractors who have a genuine business need to know. They are subject to a duty of confidentiality.

• Incident Response: We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

11. DATA RETENTION

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Active Accounts: Retained for the duration of your membership.

• Inactive Accounts: We retain personal data for 24 months after a membership is cancelled to allow for easy reactivation and historical training analysis. After this period, data is anonymized or deleted.

• Financial Records: By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for 6 years after they cease being customers for tax purposes.

12. YOUR LEGAL RIGHTS

Under the UK GDPR, you have rights in relation to your personal data:

1. Right of Access: Request a copy of the personal data we hold about you.

2. Right to Correction: Request correction of incomplete or inaccurate data.

3. Right to Erasure ("Right to be Forgotten"): Ask us to delete your data where there is no good reason for us continuing to process it.

4. Right to Object: Object to processing where we rely on a legitimate interest and you feel it impacts your fundamental rights.

5. Right to Restriction: Ask us to suspend the processing of your data.

6. Right to Transfer: Request the transfer of your data to you or a third party.

7. Right to Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your data (e.g., for health metrics).

If you wish to exercise any of the rights set out above, please contact us at [email protected].